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As we were getting ready to go to press, I was texting back-and-forth with Dita about her cover and her thoughts were it didn’t look like her. She asked if I’d made her lips larger. Hmmm, good catch Dita. It wasn’t that we made her lips larger, it was that we’d shot at such a low angle, we pinched the jawline, because it looked too wide. The challenge with altering anyone’s face—especially one as recognizable as some of these celebrities, is that the slightest modification can alter them from looking like themselves. This was a good case in point.

I agreed with Dita and decided to hold the presses and to run this image (below) on the cover instead. It’s a flattering shot for her face and the best part is that it looks like Dita! I also decided to kill one of the inside shots that I was going to run, the black and white image. It’s always better to run a shorter story with “great” shots; than to dilute a fashion story with even one “okay” shot. One bad shot can kill four great ones.

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Dita Von Teese hosts the Genlux Issue Release party held at the Luxe Hotel on February 25, 2015 in Beverly Hills, California.

Gallery link:
Public Appearances > 2015 > Genlux Issue Release Event

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Muse and style icon, Dita Von Teese brings a new vibrancy to her lingerie collection with the launch of her Spring Summer 2015 Dita Von Teese lingerie range.

Taking style cues from the 1940’s,1950’s and 1960’s Dita has reinterpreted classic vintage styles that are pretty, elegant and sexy for a woman’s every day or special occasion needs.

Award winning New York photographer Erik Madigan Heck, famous for his works with Rodarte, Mary Katrantzou, Alexander McQueen, Louis Vuitton, Rochas and Kenzo worked collaboratively with the burlesque star to capture an alluring and powerful campaign.

Madigan Heck is best known for his fashion photographs and intimate portraits, blurring photographic elements with digital techniques. The result from the New York shoot is breathtaking and captures Dita Von Teese as every bit the feminine ideal and style icon. Art directed and conceptualised by Dita herself this campaign presents Dita as never before.

Acclaimed photographer Erik Madigan Heck says shooting Dita Von Teese was a career highlight, “It was an enormous honour to shoot the burlesque star and style icon and depict her in a new light, she was an inspiration to work with,” he said.

The Autumn Winter collection features a range of standout styles including a new addition, the seductive Glorified Girl collection inspired by vintage 1960’s lingerie where lace and attention to trim detail was so important. The collection uses French lace, Swarovski crystals, velvet bows and ribbon slot trims to wonderful effect, featuring lace padded cups and a lace front tummy panel which conceals a panel of control mesh.

By popular demand Dita has continued her fuller figure designs that appeal to all Dita’s global fans with additions for women up to a size 20 and F cups in certain styles.

The collection features bold saturated colour and attention to fine detail with the Madame X in new season colour Electric Fluoro Pink and Star Lift in Turquoise Blue as well as a repeat of favourites Marlene Savoir Faire and Starlift available in an assortment of styles such as underwire and full figure bras, corsolettes, suspenders, high waisted full briefs and revealing bikini bottoms.

This inspiring collection channels femininity and is designed to appeal to the woman who enjoys vintage lingerie and pin up designs with the finest quality finishes.

The new collection will be available at MYER from May.

See the collection HERE

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That’s not all the burlesque star divulged about her iconic style.

When Dita Von Teese walks in the room, you have to remind yourself that she lives in this current era and didn’t travel forward in time from the Golden Age of Hollywood. The pinup model, style icon and burlesque superstar performed recently at a celebration for the opening of W Beijing and we had a chance to chat with her before the act, which involved a huge birdcage and giant feather fans. Von Teese proved to be extremely down-to-earth and up for any questions (one other reporter even asked her about Fifty Shades of Grey, to which she responded, “That movie seems fetish-lite…and I know the real players out there.”). We decided to pick her brain about her glamorous fashion and beauty practices.

At a time when the au naturel look is trending and everyone is about convenience, why do you love taking time to doll up?
“I love to get dressed up but I actually don’t spend a lot of time on all of it. I choose certain signature things I like to have everyday: matte skin and red lips. On a normal day, I don’t wear anything else but that. It still looks very polished and like it takes time but it takes under five minutes.”